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Market Research
The Market Research Department at WMMB conducts numerous studies and analyses on cheese trends, cheese consumption and cheese sales across all marketing channels: retail, foodservice and food processing. The following studies, described below, may be of particular interest to you in Foodservice. If so, please indicate which report(s) you would like to see by checking the appropriate checkboxes and fill out your contact information at the bottom of the page. There is no charge for these reports and you may request either a hard copy (one copy only) or an electronic version.
 
Foodservice Cheese Tracker, 2008
  The Foodservice Cheese Tracker is a custom quantitative research study designed by WMMB to determine the total number of pounds of cheese sold in the foodservice market, understand volume and volume share among 50 cheese variety and variety aggregates (e.g., Hispanic Cheeses), determine the use and incidence of cheese by foodservice market segment, and illustrate strengths, weaknesses and opportunities for cheese in the foodservice channel. The study queried 2,500 foodservice operators across 21 foodservice segments, balanced chains versus independents and small, medium and large operation sizes within foodservice sectors to obtain the most accurate cheese by variety volume data in the foodservice channel. Data is collected on cheese “as is” (not cheese used in processed, prepared foods). This report provides a summary of the overall results, including a series of Excel and pdf files to look at individual cheese variety usage by foodservice segment and by region.
 
Innovation In Foodservice, 2006
  This presentation pointed out opportunities for innovation in foodservice relating to food and beverage menu (both for adults and kids including beverage innovation, breakfast innovation, customization, indulgent innovation, and offering both healthy and indulgent items on one menu), atmosphere, service, packaging and payment systems. The deck includes a major section of "fast casual" developments. Presented to Dairy Management, Inc.
 
Importance of Branding in Foodservice, 2002
  The purpose of this study was to explore consumer perceptions of branding items on foodservice menus. Results were very positive regarding purchase intent and overall perceptions of restaurants that brand.
 
Cheese Price Contributions, 2002
  The purpose of the Cheese Price Contributions analysis is to quantify actual price contributions of various cheeses across multiple item types on U.S. menus. A thorough analysis of various menu item categories – sandwiches, burgers, salads, appetizers, and more – confirms with conclusive evidence a common-sense notion that has until now lacked substantive verification: cheese helps push menu prices higher. While this is not universally true for all types of dishes, the analysis presented here does illustrate, in factual terms, myriad positive pricing effects of cheeses of all shapes and sizes.
 
Food Industry Trends, 2010
  This overview of current trends affecting the food industry covers these topics: Economic Outlook; National Economy; National Dairy Industry; Wisconsin Dairy Industry; Consumer Trends; Retail and Foodservice Comparisons; Retail Trends; Foodservice Trends; and Food Processing Trends.
 
Cheese Snack Report, 2009
  Snacking is already a popular American pastime, and cheese is well-positioned to capture a larger slice of this growing segment. Retail cheese snack items have displayed stronger sales growth than that of the total retail cheese category. Opportunities are highlighted for cheese snacks in both the retail and foodservice channels, and in underdeveloped consumer demographic groups. This inclusive report offers questions and concepts to chew on such as:

-- Is your cheese conveniently snackable?
-- Who's eating your cheese snacks, who's not, and why?
-- Are consumers aware that your cheese snack is a healthy choice?
-- What additional outlets may help grow your cheese snack sales?
 
Cheese Imports, Exports, and the U.S. Cheese Supply, 1998-2008
  This analysis uses trade data from the USDA/Foreign Agricultural Service to examine trends in cheese imports and exports through 2008 and into the first three months of 2009. Import and export volume and growth trends are covered in total as well as broken out by country and variety for the top ten countries. In addition, imports are examined as a segment of total domestic cheese usage, while exports are examined as a segment of total domestic cheese production. (See Notes View for the commentary in the report.)
 
Annual Cheese Production Summary, 2008
  This summary covers trends in cheese production between 1998 and 2008. It looks at total cheese production in the U.S. as a whole, Wisconsin, and the top eight states, and examines production share by variety for the U.S. and Wisconsin. Specialty cheese production in the U.S. and Wisconsin is also included.
 
 
 
Please check the boxes for the reports above that you are interested in and fill out your information below.
 
*Indicates required field
 
Format* Electronic
Hard Copy
Name* Title




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City*
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Selected Reports*
 
Foodservice Cheese Tracker, 2008
Innovation In Foodservice, 2006
Importance of Branding in Foodservice, 2002
Cheese Price Contributions, 2002
Food Industry Trends, 2010
Cheese Snack Report, 2009
Cheese Imports, Exports, and the U.S. Cheese Supply, 1998-2008
Annual Cheese Production Summary, 2008
 
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