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Proprietary Market Research

The Market Research Department at WMMB conducts numerous studies and analyses on cheese trends, cheese consumption and cheese sales across all marketing channels: retail, foodservice and food processing.

However, these reports are proprietary, and may only be released to Wisconsin dairy companies or businesses that have a working relationship with the Wisconsin Milk Marketing Board in advancing the growth of the Wisconsin Dairy Industry.

The following studies, described below, may be of particular interest to you in foodservice. If so, please indicate which report(s) you would like to see by checking the appropriate checkboxes and fill out your contact information at the bottom of the page. There is no charge for these reports.
 
Annual Cheese Production Summary, 2010
  This summary covers trends in cheese production between 2000 and 2010. It looks at total cheese production in the U.S. as a whole, Wisconsin, and the top eight states, and examines production share by variety for the U.S. and Wisconsin. Specialty cheese production in the U.S. and Wisconsin is also included.
 
Cheese Imports, Exports, and the U.S. Cheese Supply, 2000-2010
  TThis analysis uses trade data from the USDA/Foreign Agricultural Service to examine trends in cheese imports and exports through 2010 and into the first eight months of 2011. Import and export volume and growth trends are covered in total as well as broken out by country and variety for the top ten countries. In addition, imports are examined as a segment of total domestic cheese usage, while exports are examined as a segment of total domestic cheese production. (See Notes View for the commentary in the report, and see the data file in the appendix for all of the data behind the report as well as additional detail.)
 
Cheese Price Contributions, 2002
  The purpose of the Cheese Price Contributions analysis is to quantify actual price contributions of various cheeses across multiple item types on U.S. menus. A thorough analysis of various menu item categories – sandwiches, burgers, salads, appetizers, and more – confirms with conclusive evidence a common-sense notion that has until now lacked substantive verification: cheese helps push menu prices higher. While this is not universally true for all types of dishes, the analysis presented here does illustrate, in factual terms, myriad positive pricing effects of cheeses of all shapes and sizes.
 
Cheese Snack Report, 2009
  Snacking is already a popular American pastime, and cheese is well-positioned to capture a larger slice of this growing segment. Retail cheese snack items have displayed stronger sales growth than that of the total retail cheese category. Opportunities are highlighted for cheese snacks in both the retail and foodservice channels, and in underdeveloped consumer demographic groups. This inclusive report offers questions and concepts to chew on such as:

-- Is your cheese conveniently snackable?
-- Who's eating your cheese snacks, who's not, and why?
-- Are consumers aware that your cheese snack is a healthy choice?
-- What additional outlets may help grow your cheese snack sales?
 
Food Industry Trends, 2010
  This overview of current trends affecting the food industry covers these topics: Economic Outlook; National Economy; National Dairy Industry; Wisconsin Dairy Industry; Consumer Trends; Retail and Foodservice Comparisons; Retail Trends; Foodservice Trends; and Food Processing Trends.
 
Foodservice Cheese Tracker Summary, 2009-2010
  This report estimates and compares overall cheese usage in the Foodservice Channel in 2009 and 2010, illustrating share changes across 21 foodservice segments, average number of cheese varieties used within each of these segments as well as the top ten cheese varieties within each of these segments in both years. Additionally, the report provides percentages of respondents expecting their cheese usage to increase, decrease or stay the same in 2011, as well as reasons for stasis or expected declines. Last, the report provides purchase source incidence (e.g., broadline distributors, specialty distributors, club stores and so forth) for each segment.
 
Importance of Branding in Foodservice, 2002
  The purpose of this study was to explore consumer perceptions of branding items on foodservice menus. Results were very positive regarding purchase intent and overall perceptions of restaurants that brand.
 
 
 
 
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Selected Reports*
 
Annual Cheese Production Summary, 2010
Cheese Imports, Exports, and the U.S. Cheese Supply, 2000-2010
Cheese Price Contributions, 2002
Cheese Snack Report, 2009
Food Industry Trends, 2010
Foodservice Cheese Tracker Summary, 2009-2010
Importance of Branding in Foodservice, 2002
 
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The Wisconsin Milk Marketing Board is a nonprofit organization funded by dairy farmers that promotes the more than 600 varieties, types and styles of Wisconsin Cheese and other dairy products from America's Dairyland.


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